Game Marketing

A dedicated, engaged community provides an array of long-term benefits for game developers, from establishing a player base and helping perfect your game design to generating free marketing and content. Follow this step-by-step guide to start building a strong community of your own.

If you want to promote your indie game, you face an uphill battle against the advertising dollars of AAA studios. But with some creative thinking, you can grab attention and generate PR.

While it's possible to market your game on a zero-budget basis, hiring an agency can take huge amounts of work off your shoulders and allow you to focus on actual development. Here are 7 of the best agencies to can help you excel in your marketing and PR efforts.

Build pre-launch excitement and grow your player base by employing these strategies to boost your game marketing campaign.

Twitch is one of the most crucial marketing platforms for games—especially indies. Having your project praised live on stream can be just the endorsement needed for success. Here's a guide on how to achieve it.

Now more than ever, game trailers are an important tool for game studios and developers to raise awareness. Here are some hints to help you create a trailer worth watching—without breaking the bank.

This guide will provide actionable strategies to help you market your game to thousands of players while creating a thriving online community and player base before launch.