Game Marketing

Ready to conquer the many-headed, sleepless beast that is social media, but not sure where to start? Here are 10 actionable tips to help you effectively navigate the social media landscape as an indie game developer.

Creating a video game press kit is an absolute must for PR. By providing all of the information journalists and influencers need in one convenient resource, you greatly improve your odds of getting coverage. Here's our guide to creating a solid one.

A website is the nucleus of your indie game marketing efforts, but creating one is no simple task—especially for a small team. Here's a step-by-step guide to help you get the job done.

A dedicated, engaged community provides an array of long-term benefits for game developers, from establishing a player base and helping perfect your game design to generating free marketing and content. Follow this step-by-step guide to start building a strong community of your own.

If you want to promote your indie game, you face an uphill battle against the advertising dollars of AAA studios. But with some creative thinking, you can grab attention and generate PR.

While it's possible to market your game on a zero-budget basis, hiring an agency can take huge amounts of work off your shoulders and allow you to focus on actual development. Here are 7 of the best agencies to help you excel in your marketing and PR efforts.

Build pre-launch excitement and grow your player base by employing these strategies to boost your game marketing campaign.

Twitch is one of the most crucial marketing platforms for games—especially indies. Having your project praised live on stream can be just the endorsement needed for success. Here's a guide on how to achieve it.

Now more than ever, game trailers are an important tool for game studios and developers to raise awareness. Here are some hints to help you create a trailer worth watching—without breaking the bank.