First thing's first, allow me to introduce myself.
I’m Roger Walco, the newest member of the Enjin team.
I’m a game designer and creative director by profession.
Since 1994, I’ve worked at lots of big shops like BioWare, EA and Activision—and half a dozen indie teams. I’ve done a ton of VR, Hololens, and mobile apps right alongside the usual PC and console games.
Pat LaBine is a dear friend and colleague—and after finally coming to understand how powerful Enjin can be for developers on both creative and business levels, I asked him if I could be an integral part of the team that spreads the love.
Details TBD, but look for a guy in a purple super-suit in a town near you soon.
Enjin at the Entertainment Finance Forum
We just got back from my hometown, Hollywood.
There, Pat LaBine presented the Enjin concept to numerous producers and showbiz executives at the EFF Conference.
This was an extremely impressive event; special thanks to MrMoe, Katherine, and Amy for making it such an outstanding few days.
Pat walked the group through a simple virtual baseball game and the mechanics of how a developer uses ENJ to create tokens that represent various baseball cards.
Even better, he discussed how these virtual goods could essentially be physicalized into real world objects by the blockchain, how these new cards could then be traded securely and how they could even develop real-world collectible value.
He went on to explain how Enjin will create all kinds of interesting revenue streams for devs as a result of this same magic.
I was in film FX before the game biz. So it was extra cool to see all the Hollywood light bulbs go off when people realized how powerful blockchain technologies can be for the entertainment business.
Here’s a few highlights:
LA looks just like Blade Runner.
It’s a hell of a lot cleaner. And, looking out the hotel window, you can almost make out the Tyrell Building over there on the left…
Enjin is well-positioned to help devs all over the world.
There are a few excellent teams doing great stuff with blockchain monetization and distribution for films and music (keep it comin’, folks).
That said, Enjin is way ahead in the gaming space.
One thing that surprised me is just how robust our technology team is.
Believe it or not, this is a world where many of the teams doing crypto projects are still in the pitch-phase, with a single developer in some far away place!
Whereas Enjin has a substantial team of engineers and genius experts, our product is already deployed, and we are nearly ready to launch our Unity SDK publicly! We’ve been at it for some time and are eagerly collaborating with devs to integrate our SDK into their game worlds and rev-streams.
On a related topic, I’m quite excited about what our tech is going to do for those same devs.
First of all, Enjin supports both tokenized (i.e., non-money game objects) goods, as well as a fully ENJ-backed economy. This lets developers do all kinds of amazing stuff using the blockchain—microtransactions, tradable game objects, big company-style security.
Second, all this stuff will be made available for free to game devs working in Unity, Unreal, Godot, Java, and other game engines.
There’s just so much in the way of powerful tools and powerful financials about to come online for Devs both large and small. Stuff that I think makes game development healthier and better. It is truly a great feeling to be helpful to folks in that space that I love the most.
After the EFF
People in Hollywood were actually quite eager to chat about games and blockchain for games.
Pat and I showed up 2 days in a row just to discuss projects and be helpful advisors to people in the entertainment space.
Again, Enjin appears to be a real game-changer.
It was extremely evident that Hollywood folks simply can’t find solid game teams who can horizontally develop their IPs. We were received extremely well, and it was simply heartwarming to help out as subject matter experts on a topic both Pat and I love very much: games.
New Ways to Raise Money
There was a lot of talk about fans taking charge of creative projects they love — via blockchain fundraisers. At the same time, it means that hundreds of millions of dollars that used to be earmarked by publishers/film developers for marketing purposes could be recirculated back into development.
I mean, if you’ve already pre-sold a truckload of movie or game sales; who needs to spend $50m on ads?
Why not spend that on that same game or movie?
I wouldn’t be too shocked if I heard that a group of fans raised $150 Million in crypto on their own for Denis Villeneuve to make a “spiritual successor” to Blade Runner 2.
Nor will I be surprised when this happens for any number of successor titles in the game industry either.
That’s it for now, folks!
I look forward to going to GDC and reconnecting with many friends and colleagues.
For those of you who don’t know me or have questions about how our tech can work for your game, just stop by the Enjin booth and say hi.
We can talk game design and rev streams—and plot out the future of the gaming industry.
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